How the Evolution of Language and Business Alters SEO

Gerber originally had a tagline that they were all about babies and babies were their business. Then the birth rate dropped in the 1970s, and there were not as many babies who needed their baby food line or diapers. Gerber faced a choice – find new lines to expand into or deal with decreased demand. Gerber chose scope creep, and they started selling toddler specific foods – in short, expanding the definition of baby food so that they sold food to the same children for another year or two. Th...
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SEO for the Information Appliance and How to Use It to Boost Sales

Information appliances are the devices like the Amazon Echo as well as the “infotainment” systems in cars. The benefit of these devices for users is on demand information and entertainment, as well as navigational information, which was the original intent of the connected systems in cars. The ability to ask for reviews of certain types of restaurants near you when driving in an unfamiliar area and getting directions to the one you select is invaluable. With regard to information appliances in o...
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